A study on factors influencing the perception of website privacy, trustworthiness and user’s purchasing intentions in Chennai City

N Vaishnavi; S. Subbulakshmi

doi:10.53730/ijhs.v6nS2.5257

A study on factors influencing the perception of website privacy, trustworthiness and user’s purchasing intentions in Chennai City

https://doi.org/10.53730/ijhs.v6nS2.5257

Authors

Vaishnavi. N
vaishnavinarasimhan2020@gmail.com
Full-time Ph.D., Research Scholar, Research Department of Commerce, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai -44
S. Subbulakshmi Supervisor & Guide, Associate Professor, Head-In-Charge, PG Department of Commerce, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chennai -44

Keywords:

e-commerce, online privacy, security, trustworthiness, user’s purchase intention

Abstract

Electronic commerce is growing popular across the world because of the convenience it brings to online sellers and online customers. However, as the electronic commerce rises, problematic issues like privacy concerns, dissatisfaction, incompetent deliveries, and the most important – trust issues – also surface. Numerous previous studies indicated that the purchase intention and behaviour of the online customers depend on their perceived risk and shopping experience in electronic commerce. Some studies also specifically stated that personal information, product quality, security, and business reputation are the usual factors which the customers evaluate to deem the online business as trustworthy. This paper aims to study the factors that influence consumer purchasing intentions and their perceptions of the trustworthiness of the privacy-related practices of E-commerce websites in Chennai city. The Primary data will be conducted from 100 respondents using convenience sampling technique. The data collected through questionnaire will be analysed by percentage analysis, cluster analysis and factor analysis. The findings will showcase the website attributes and individual characteristics and willingness to buy.

Downloads

Download data is not yet available.

References

A. Acquisti, R. Taylor, and L. Wagman, The economics of privacy, Journal of Economic Literature, vol. 54, no. 2, pp. 442-492, 2016.

A. Acquisti, Privacy in electronic commerce and the economics of immediate gratification, in Proceeding’s 5th ACM conference on electronic commerce. ACM, New York, 2004, pp. 21-29.

E. Aguirre, D. Mahr, D. Grewal, K. de Ruyter, and M. Wetzels, Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness, Journal of Retailing, vol. 91, no. 1, pp. 34-49, 2015.

R. Ahluwalia, Examination of psychological processes underlying resistance to persuasion, Journal of Consumer Research, vol. 27, no. 2, pp. 217-232, 2000.

I. Ajzen, From Intentions to Actions: A Theory of Planned Behavior. Berlin: Springer, 1985.

I. Ajzen, The theory of planned behavior, Organizational Behavior and Human Decision Processes, vol. 50, no. 2, pp. 179-211, 1991.

I. Ajzen and M. Fishbein, Understanding Attitudes and Predicting Social Behavior. Michigan: Prentice-Hall, 1980.

M. Anderson, Family Structure in Nineteenth Century Lancashire. Cambridge, UK: Cambridge University Press, vol. 5, 1971.

M. Arcand, J. Nantel, M. Arles-Dufour, and A. Vincent, The impact of reading a web site’s privacy statement on perceived control over privacy and perceived trust, Online Information Review, vol. 31, no. 5, pp. 661-681, 2007.

G. Bansal and D. Gefen, The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern, European Journal of Information Systems, vol. 24, no. 6, pp. 624-644, 2015.

Y. Bart, V. Shankar, F. Sultan, and G. L. Urban, Are the drivers and role of online trust the same for all web sites and consumers? a large-scale exploratory empirical study, Journal of Marketing, vol. 69, no. 4, pp. 133- 152, 2005.

F. Bélanger, J. S. Hiller and W. J. Smith, Trustworthiness in electronic commerce: the role of privacy, security, and site attributes, The Journal of Strategic Information Systems, vol. 11, no. 3, pp. 245-270, 2002.

Published

30-03-2022

How to Cite

Vaishnavi, N., & Subbulakshmi, S. (2022). A study on factors influencing the perception of website privacy, trustworthiness and user’s purchasing intentions in Chennai City. International Journal of Health Sciences, 6(S2), 2142–2150. https://doi.org/10.53730/ijhs.v6nS2.5257

Download Citation

Issue

Vol. 6 No. S2 (2022)

Section

Peer Review Articles

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the International Journal of Health Sciences (IJHS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJHS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.

Articles published in IJHS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

This copyright notice applies to articles published in IJHS volumes 4 onwards. Please read about the copyright notices for previous volumes under Journal History.