Effect of the inno-life management and knowledge management on green organization of community-based tourism in Phatthalung Thailand

Yananda Siraphatthada; Duangkamol Thitivesa; Parichart Rattanabunsakul; Phusanisa Siraphatthada

doi:10.53730/ijhs.v6nS4.5456

Authors

Yananda Siraphatthada Suan Sunandha Rajabhat University, Thailand
Duangkamol Thitivesa Suan Sunandha Rajabhat University, Thailand
Parichart Rattanabunsakul Suan Sunandha Rajabhat University, Thailand
Phusanisa Siraphatthada Suan Sunandha Rajabhat University, Thailand

Keywords:

community-based tourism, inno-life management, knowledge management, green organization, innovation management, Phatthalung Thailand

Abstract

Community-based tourism activities has major importance for the people to generate livelihood opportunities. However, the promotion of community-based tourism is important. Thus, this study addressed the role of inno-life management and knowledge management in community-based tourism in Phatthalung, Thailand. Additionally, the role of green organization is also considered. Data collection is made through Likert scale by using cluster sampling. 400 questionnaires were distributed among the respondents. By using Structural Equation Modeling (SEM), the current study identified that; innovation management has major importance to enhance community-based tourism. Similarly, knowledge management has positive effect on community-based tourism. Findings highlighted that green organization has the potential to promote tourism activities among communities in Phatthalung, Thailand. Innovation management and knowledge management promotes tourism among the communities by facilitating green organizations.

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