Effect of the inno-life management, participation, and leadership on the organizational climate of community-based tourism in Phatthalung, Thailand

Yananda Siraphatthada; Duangkamol Thitivesa; Parichart Rattanabunsakul; Yenjit Kongpan

doi:10.53730/ijhs.v6nS4.5458

Authors

Yananda Siraphatthada Suan Sunandha Rajabhat University, Thailand
Duangkamol Thitivesa Suan Sunandha Rajabhat University, Thailand
Parichart Rattanabunsakul Suan Sunandha Rajabhat University, Thailand
Yenjit Kongpan Suan Sunandha Rajabhat University, Thailand

Keywords:

innovation life management, organizational leadership, organizational climate, tourism business, community based tourism

Abstract

The objective of this study is to check the Effect of the Inno-life management, participation, and leadership on the organizational climate of community-based tourism in Phatthalung, Thailand. The study aims to discover the ways that are affecting community-based tourism to promote the tourism sector in Thailand. It was identified that the tourism sector in Phatthalung, Thailand is facing a crisis from the perceptive of community-based tourism. This study is based on the stratified sampling method in which the data was collected from the diverse respondents on the Likert scale five-point questionnaire to get the results. The study concludes that there is an important role of innovation life management, participation of the employees in the organization, and the leadership qualities of the managerial staff to improve the community-based tourism in Phatthalung, Thailand. This study is significant because it carries critical theoretical as well as practical implications for the community-based tourism business sector to improve the business performance and lead the organization in a prosperous way.

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