Attitude of customers towards eco-friendly practices: An exploratory study in star category hotels of Uttar Pradesh

Sonali Chhetri; Amit Kumar

doi:10.53730/ijhs.v6nS1.7091

Authors

Sonali Chhetri
sonalitiwari0302@gmail.com
Research Scholar, CT University, Ludhiana, Punjab
Amit Kumar Professor, School of Hotel Management, Airlines and Tourism, CT University, Ludhiana, Punjab

Keywords:

Sustainability, eco-friendly practices, customer attitude, star category hotels

Abstract

Hotel industry worldwide is rolling out a plethora of sustainable initiatives to reduce the malicious impact on the environment. With comprehensive eco-attributes and concepts in market, it becomes vital to determine which eco-friendly attitude serves meaningful to the business. The primary aim of the present research paper is to examine customer attitude towards eco-friendly practices adopted in star category hotels and identify correlation between attitudes towards eco-friendly practices with reason to stay. The data for the research paper was collected through structured questionnaire from the customers staying in star category hotels. Total of 360 responses were recorded. Analysis revealed that none of the demographics except gender, age and employment showed difference in attitude towards eco-friendly practices. Secondly, findings also indicated high correlation between reason to stay and customer attitudes towards eco-friendly practices.

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