Attitude of customers towards eco-friendly practices
An exploratory study in star category hotels of Uttar Pradesh
Keywords:
Sustainability, eco-friendly practices, customer attitude, star category hotelsAbstract
Hotel industry worldwide is rolling out a plethora of sustainable initiatives to reduce the malicious impact on the environment. With comprehensive eco-attributes and concepts in market, it becomes vital to determine which eco-friendly attitude serves meaningful to the business. The primary aim of the present research paper is to examine customer attitude towards eco-friendly practices adopted in star category hotels and identify correlation between attitudes towards eco-friendly practices with reason to stay. The data for the research paper was collected through structured questionnaire from the customers staying in star category hotels. Total of 360 responses were recorded. Analysis revealed that none of the demographics except gender, age and employment showed difference in attitude towards eco-friendly practices. Secondly, findings also indicated high correlation between reason to stay and customer attitudes towards eco-friendly practices.
Downloads
References
Ahmad, W., Kim, W. G., Anwer, Z., & Zhuang, W. (2020). Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?. Journal of Business Research, 110, 228-236.
Ajzen, I. (2001). Nature and operation of attitude. Annual Review of Psychology, 52(1), 27-58.
Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of business ethics, 114(3), 489-500.
De Grosbois, D. (2016). Corporate social responsibility reporting in the cruise tourismindustry: A performance evaluation using a new institutional theory based model. Journal of Sustainable Tourism, 24(2), 245–269.
Green Hotels Association. (2018). What are green hotels. Retrieved fromhttp://greenhotels.com/index.php
Han, H., Hsu, L. T. J., Lee, J. S., & Sheu, C. (2011). Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions. International journal of hospitality management, 30(2), 345-355.
Hotelier India. (2021). Retrieved May 10, 2021 from https://www.hotelierindia.com/business/13624-green-travel-a-rapidly-growing concept-in-the-tourism-industry
Jeon, S. M., Jeong, W., & Kim, D. (2015). The effects of green hotel practices on hotelimage, visit intention, and word-of-mouth: Focusing on the moderating roles of consumer environmental worldviews. PEOPLE: International Journal of Social Sciences, Special, (1), 1.
Kapera, I. Sustainable development in the hotel industry: Between theory and practice in poland. Turyzm 2018, 28, 23–30.
Karavasilis, G., Nerantzaki, D. M., Pantelidis, P., Paschaloudis, D., & Vrana, V. (2015). What generation y in Greece thinks about green hotels. World Journal of Entrepreneurship, Management and Sustainable Development.
Lit review Kahn, M.E., and P.P. Liu. 2015. Utilizing "Big Data" to Improve the Hotel Sector's Energy Efficiency Lessons from Recent Economics Research. Cornell Hospitality Quarterly 57:202-2
McDonagh, P., & Prothero, A. (2014). Sustainability marketing research: Past, present and future. Journal of Marketing Management, 30(11-12), 1186-1219
Ministry of Tourism, Government of India.(2020).National database for accommodation units. Retrieved on July 24,2020, from https://hotelcloud.nic.in/MOT
Nguyen, N., Greenland, S., Lobo, A., & Nguyen, H. V. (2019). Demographics of sustainable technology consumption in an emerging market: The significance of education to energy efficient appliance adoption. Social Responsibility Journal.
Park, J., Jeong Kim, H., & McCleary, K. W. (2014). The impact of top management’s environmental attitudes on hotel companies’ environmental management. Journal of Hospitality & Tourism Research, 38(1), 95-115.
Rahimi, R. (2017). Organizational culture and customer relationship management: A simple linear regression analysis. Journal of Hospitality Marketing & Management, 26(4), 443-449.
Rather, R. A. (2021). Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic. Current Issues in Tourism, 1-9.
Reuters, 2016. India slaps levy on new car sales in fight against pollution and congestion. https://in.reuters.com/article/india-budget-autos/india-slaps-levy-on-new-car-sales-in fight-against-pollution-and-congestion-idINKCN0W21SB (accessed 1st April 2021).
Robin, C. F., Valencia, J. C., Muñoz, G. J., Astorga, P. S., & Martínez, D. Y. (2016). Attitude and behavior on hotel choice in function of the perception of sustainable practices. Tourism & Management Studies, 12(1), 60-66.
Shwetha, G. Y. (2019). A Descriptive Study on Attitude of Generation Z towards Green Behaviour. Cape Comorin Research J, 1(1), 30-35.
Slevitch, L., Mathe, K., Karpova, E., & Scott‐Halsell, S. (2013). “Green” attributes and customer satisfaction: Optimization of resource allocation performance. International Journal of Contemporary Hospitality Management.
Taufique, K. M. R., & Vaithianathan, S. (2018). A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of The of Planned Behavior. Journal of cleaner production, 183, 46-55.
The Christian Science Monitor, 2015. India's plan to reduce carbon emissions: Could it really work? https://www.csmonitor.com/Environment/2015/1003/India-s-plan-to-reduce carbon-emissionsCould-it-really-work
Tung, T., Koenig, H. F., & Chen, H. L. (2017). Effects of green self-identity and cognitive and affective involvement on patronage intention in eco-friendly apparel consumption: A gender comparison. Sustainability, 9(11), 1977.
Unilever. (2017). Report shows a third of consumers prefer sustainable brands https://www.unilever.com/news/Press-releases/2017/report-shows-a-third-of consumersprefer-sustainable-brands.
United Nation Economic Commission for Europe (2017). Sustainable development – concept and action. Retrieved October 16th, 2017 from http://www.unece.org/oes/nutshell/20042005/focus_ sustainable_development.html
United Nations World Commission on Environment and Development. (1987), August 2. Our Common Future, Report of the World Commission on Environment and Development. http://www.un--‐documents.net/ocf--‐ov.htm--‐ Retrieved on 20March 2021
UNWTO. (2021). Retrieved May 10, 2021 from https://www.unwto.org/taxonomy/term/347
Verma, V. K., Chandra, B., & Kumar, S. (2019). Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention. Journal of Business Research, 96, 206-216.
Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviors: a survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165.
Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological economics, 134, 114-122.
Zhang, L., Chen, L., Wu, Z., Xue, H., & Dong, W. (2018). Key factors affecting informed consumers’ willingness to pay for green housing: A case study of Jinan, China. Sustainability, 10(6), 1711.
Published
How to Cite
Issue
Section
Copyright (c) 2022 International journal of health sciences
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Journal of Health Sciences (IJHS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJHS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJHS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IJHS volumes 4 onwards. Please read about the copyright notices for previous volumes under Journal History.