A study on customer satisfaction towards digital marketing

P Sunantha; M. Chandran

doi:10.53730/ijhs.v6nS1.7358

A study on customer satisfaction towards digital marketing

https://doi.org/10.53730/ijhs.v6nS1.7358

Authors

Sunantha P Research Scholar and Assistant Professor, VISTAS, Chennai-117.
M. Chandran Research Supervisor & Head, VISTAS, Chennai-117

Keywords:

Digital Marketing, Customer Satisfaction, cashless marketing

Abstract

Internet now a days are growing tremendously in all the sectors. This era has been taken over by digitalization, where the marketers are moving towards digital marketing, which markets the products and services through the use of digital technologies there by gaining reviews and converting them into retained customers. The retained customers are tested with the levels of satisfaction through which the digitalization is measured. The study has been done to find out the reasons behind digital marketing and its level of satisfaction towards customer. The study has been analyzed using One Way ANOVA, from which the result are significant.

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References

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Published

14-05-2022

How to Cite

Sunantha, P., & Chandran, M. (2022). A study on customer satisfaction towards digital marketing. International Journal of Health Sciences, 6(S1), 9943–9949. https://doi.org/10.53730/ijhs.v6nS1.7358

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Issue

Vol. 6 No. S1 (2022)

Section

Peer Review Articles

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