Role of consumer demographics on ethnocentrism in Chennai city
Keywords:
consumer ethnocentrism, CETSCALE, demography profileAbstract
The study evaluates the Role of consumer demographics on ethnocentrism in Chennai city. The concept CETSCALE was introduced by Shimp and Sharma based on the concept the questionnaires has been framed and its collected through the online from the 103 samples of consumers. The tool of this study is simple percentage analyzes and ANOVA. The consequences of the study explore is not a unique factor whereas it is depending upon the several factors which are preserving the consumer identity. It is further concluded that the education level, income level and gender are play a important vital role to decide the existence of ethnocentrism in any marketing arena. The study further reveled that the income level is also a crucial part in deciding the ethnocentrism. In fact it is called the factor which is executing ethnocentrism among the consumers of any product.
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Chris D Pentz, Nic S Terblanche and Christo Boshoff SAJEMS NS 17 (2014) No 4:412-426 Department of Business Management, Demographics And Consumer Ethnocentrism In Developing Country Context: A South African Study University of Stellenbosch Accepted: February 2014.
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Qingguo Ma, H’meidatt Mohamed Abdeljelil and Linfeng Hu School of Management, Zhejiang University, Hangzhou, China, 2Institute of Neural Management Sciences, Zhejiang University of Technology, Hangzhou, China, 3Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, China, 4School of Management, Zhejiang University of Technology, Hangzhou, China The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP) ORIGINAL RESEARCH published: 04 July 2019 doi: 10.3389/fnhum.2019.00220
Joe Lopez1, Ashutosh Zunjur Prof. Matrix School of Management Studies 2Asst. Prof. International Institute of Mana IOSR Journal of Business and Management A Study of Consumer Ethnocentrism in the Pimpri- Chinchwad Region, Pune (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 2 .Ver. II (Feb. 2016), PP 72-78 www.iosrjournals.orggement Science
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