A study on customer awareness and satisfaction towards e-banking services with special reference to Chennai City

S. Poornima; R. Sridharan

doi:10.53730/ijhs.v6nS2.7749

A study on customer awareness and satisfaction towards e-banking services with special reference to Chennai City

https://doi.org/10.53730/ijhs.v6nS2.7749

Authors

S. Poornima Research Scholar, Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Chennai – 603203
R. Sridharan Associate Professor, Department of Commerce, College of Science and Humanities, SRM Institute of Science and Technology, Chennai – 603203

Keywords:

electronic banking service, customer awareness, customer satisfaction

Abstract

Banking industry is basically, a service industry which offers several kinds of banking as well as similar services to its customers. In the service zone, the banking sector has been the firmest upward sector. Information Technology has made the banking services earlier, extra effectual and more economical. It is expected that the figure of online banking customers will rise which main to great street banks could present personalized services also better online customer care. The present study is a determination to identify the customer awareness and satisfaction towards E-Banking services in Chennai. Data for this study have been collected using a questionnaire and then analyzed using statistical techniques. The collected primary data were analyzed and interpreted exactly to find the result of the research effort. This would also help the banks is important to recognize its success and additional improvement.

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References

Kundu, S., & Datta, S. K. (2015) founded that there is a significant relationship among e-service quality, trust and customer satisfaction.

Sweety Regina Mary (2015) stated that the customers have moderate level of awareness and neutral level of satisfaction in e-banking services.

Khaled Bin Amir and Dr. Hasina Sheykh (2017) in their study entitle "Analysis of Customer Satisfaction on Online Banking:

Sunith C K (2019) has made an empirical study of customer satisfaction in E-banking services.

Published

23-05-2022

How to Cite

Poornima, S., & Sridharan, R. (2022). A study on customer awareness and satisfaction towards e-banking services with special reference to Chennai City. International Journal of Health Sciences, 6(S2), 10273–10279. https://doi.org/10.53730/ijhs.v6nS2.7749

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Issue

Vol. 6 No. S2 (2022)

Section

Peer Review Articles

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