The impact of the advertisements on the social media and networking sites

Gauri Singh Bhadauria; Anil Kumar Yadava; Nidhi Amit Medhekar; Elizabeth Chacko; Priya Makhija; Pritesh Somani

doi:10.53730/ijhs.v6nS3.7896

Authors

Gauri Singh Bhadauria Assistant Professor, Department of Master of Business Administration (MBA), Kanpur Institute of Technology, Rooma, Uttar Pradesh
Anil Kumar Yadava Assistant Engineer, Public Works Department, Uttar Pradesh (UPPWD), Lucknow (U.P., India)
Nidhi Amit Medhekar PhD Scholar in Management under Dr.Geeta Kohade, Chhatrapati Shivaji Maharaj University, Panvel
Elizabeth Chacko Associate Professor Management, Center for Management studies, Jain (Deemed-to-be) University
Priya Makhija
Priya_m@cms.ac.in
Associate Professor, Center for Management studies, Jain (Deemed-to-be) University
Pritesh Somani Assistant professor, Department of Management Studies Shiri Balaji Private University

Keywords:

advertisements, social media, purchasing behavior, advertising, consumer buying behavior, psychology

Abstract

The term "social media advertising," abbreviated as "SMM," refers to the practice of marketing a company's goods and services via the use of social networks and social media. Users are able to communicate with one another, share information and create internet content through the use of social media websites, and promote the culture, artwork, or tone that they desire through the use of social media advertising companies, which offer a way to engage with existing customers and reach new ones. There are many different kinds of social media, such as blogs, microblogs, wikis, social networking websites, and websites for sharing images and videos, instant messaging, video sharing websites, podcasts, widgets, and digital worlds. These different kinds of social media make it possible for people to stay in touch with one another through social media. Comprised of a large number of friends and family. Some people will use various social media packages to find community and profession opportunities, connect with people all over the globe who have similar interests, and share their own thoughts, feelings, and insights on the internet.

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