Impact of retail industry service innovation and employee engagement on the marketing performance of modern trade in India
Keywords:
employee engagement, customer service performance, market orientation, marketing performance, service innovationAbstract
Modern commerce outlets are typically preferred by conglomerates of enterprises or chains of businesses. However, the performance of these company chains is hindered by a variety of issues that together harm them. According to the findings of the current research, the marketing performance of modern retail trade in India is significantly impacted by both the introduction of new services and the management of employees. As a result, the purpose of this study is to examine the impact that service innovation and staff engagement have on the overall marketing effectiveness of modern retail establishments. However, market orientation and consumer service performance act as mediators of the relationship between service innovation, employee engagement, and marketing performance. It has been observed that there is a direct relationship between service innovation, employee engagement, and marketing performance. The results of the present study were obtained by the collection of primary data through the administration of a survey to 370 marketing managers in India who are employed by a variety of brands, organizations, and businesses.
Downloads
References
Ababneh, O. M. A. (2021). How do green HRM practices affect employees’ green behaviors? The role of employee engagement and personality attributes. Journal of Environmental Planning and Management, 64(7), 1204-1226.
Fatma, G. (2012). A Short History of the Short Story: Western and Asian Traditions. Loving Healing Press.
Alalmai, A. A., Fatma, G., Arun, A., & Aarif, M. Significance and Challenges of Online Education during and After Covid-19. Turkish Journal of Physiotherapy and Rehabilitation, 32(2).
Chopra, Pooja, et al. "Automated Registration of Multiangle SAR Images Using Artificial Intelligence." Mobile Information Systems 2022 (2022).
Fatma, G. (2013). Ruskin Bond's World: Thematic Influences of Nature, Children, and Love in his Major Works (Vol. 12). Loving Healing Press.
Alalmai, A., & Fatma, D. G. A., Arun & Aarif, Mohd.(2022). Significance and Challenges of Online Education during and After Covid-19. Türk Fizyoterapi ve Rehabilitasyon Dergisi. Turkish Journal of Physiotherapy and Rehabilitation, 32, 6509-6520.
Fatma, D. G. (2012). Asian Literary Supplement (ISSN 2278-5051) Identity, Homelessness and Isolation in" The Room on the Roof. Asian Literary Supplement, 2278-5051.
Aarif, M., & Alalmai, A. (2019). Importance of Effective Business Communication for promoting and developing Hospitality Industry in Saudi Arabia. A case study of Gizan (Jazan).
Adi, P. H., & Adawiyah, W. R. (2018). The impact of religiosity, environmental marketing orientation and practices on performance: A case of Muslim entrepreneurs in Indonesia. Journal of Islamic Marketing.
Alalmai, A. A., Fatma, G., Arun, A., & Aarif, M. Significance and Challenges of Online Education during and After Covid-19. Turkish Journal of Physiotherapy and Rehabilitation, 32(2).
Aarif, Mohd. "A STUDY ON THE ROLE OF HEALTHCARE INDUSTRY IN THE PROMOTING OF HEALTH TOURISM IN INDIA." A CASE STUDY OF DELHI-NCR (2018).
Alalmai, A. A., Arun, A., & Aarif, M. (2020). Implementing Possibilities and Perspectives of Flipped Learning in Hotel Management Institutions. Test Engineering and Management, 83, 9421-9427.
Alalmai, A. A., & Aarif, M. (2019). Importance of Effective Business Communication for Promoting and Developing Hospitality Industry in Saudi Arabia A Case Study of Gizan (Jazan).
Alalmai, A., Arun, A., & Aarif, M. كلهتسملل ءارشلا كولس ىلع يعامتجلاا لصاوتلا لئاسو تانلاعإ يرثأت.
Ahakwa, I., Yang, J., Tackie, E. A., & Atingabili, S. (2021). The Influence of Employee Engagement, Work Environment and Job Satisfaction on Organizational Commitment and Performance of Employees: A Sampling Weights in PLS path Modelling. SEISENSE Journal of Management, 4(3), 34-62.
Al-Zyoud, M. F., Al-Mu’ani, L. a., Alsoud, M., & Alsoud, A. (2021). The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1353-1368.
Fatma, Dr Gulnaz & Pirzada, Nahla & Begum, Sameena. (2022). Problems, Illusions and Challenges Faced by a non -Arabic Speaker in Understanding Quran: A Sub-Continental Study. 5422-5426.
Aziz, N. A., & Omar, N. A. (2013). Exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: SME (exporters) perspectives. Journal of Business Economics and Management, 14(sup1), S257-S278.
Behnam, M., Hollebeek, L. D., Clark, M. K., & Farabi, R. (2021). Exploring customer engagement in the product vs. service context. Journal of Retailing and Consumer Services, 60, 102456.
Jamshed, M & Fatma, Dr Gulnaz & Mondal, S. (2021). Deconstructing the Weaponization of Faith and Nationalism with A Special Reference to Bankim Chandra Chatterjee's Anandamath. Review of International Geographical Education Online. 431-442. 10.48047/rigeo.11.07.48.
Buccieri, D., Javalgi, R. G., & Gross, A. (2021). Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing. Journal of Strategic Marketing, 1-29.
Budur, T., & Poturak, M. (2021). Employee performance and customer loyalty: Mediation effect of customer satisfaction. Middle East Journal of Management, 8(5), 453-474.
Burnett, J. R., & Lisk, T. C. (2019). The future of employee engagement: Real-time monitoring and digital tools for engaging a workforce. International Studies of Management & Organization, 49(1), 108-119.
Ch’ng, P.-C., Cheah, J., & Amran, A. (2021). Eco-innovation practices and sustainable business performance: The moderating effect of market turbulence in the Malaysian technology industry. Journal of Cleaner Production, 283, 124556.
Tamrakar, Ashish & Shukla, Amit & Kalifullah, Abdul & Reegu, Faheem & Shukla, Kirti. (2022). extended review on internet of things (IoT) and its characterisation. International journal of health sciences. 10.53730/ijhs.v6nS2.7177.
Tripathi, M. A., Tripathi, R., Sharma, N., Singhal, S., Jindal, M., & Aarif, M. (2022). A brief study on entrepreneurship and its classification. International Journal of Health Sciences, 6(S2). https://doi.org/10.53730/ijhs.v6nS2.6907
Fatma, Dr Gulnaz & Pirzada, Nahla & Begum, Sameena. (2022). Problems, Illusions and Challenges Faced by a non -Arabic Speaker in Understanding Quran: A Sub-Continental Study. 5422-5426.
Fatma, Dr Gulnaz. (2012). Asian Literary Supplement (ISSN 2278-5051) Identity, Homelessness and Isolation in "The Room on the Roof". Asian Literary Supplement 2278-5051.
Alalmai, Ali & A., Arun & Aarif, Mohd. (2022). Social Media Advertising Impact on the Consumer Purchasing.
Farrukh, M., & Ansari, N. Y. (2021). Effect of psychological capital on customer value cocreation behavior: the mediating role of employees' innovative behavior. Benchmarking: An International Journal.
Alalmai, Ali A., and Mohd Aarif. "Importance of Effective Business Communication for Promoting and Developing Hospitality Industry in Saudi Arabia A Case Study of Gizan (Jazan)." (2019).
Fischer, M., Hofmann, A., Imgrund, F., Janiesch, C., & Winkelmann, A. (2021). On the composition of the long tail of business processes: Implications from a process mining study. Information Systems, 97, 101689.
Alalmai, Ali & Fatma, Dr Gulnaz & A., Arun & Aarif, Mohd. (2022). Significance and Challenges of Online Education during and After Covid-19. Türk Fizyoterapi ve Rehabilitasyon Dergisi/Turkish Journal of Physiotherapy and Rehabilitation. 32. 6509-6520.
Hajarian, M., Camilleri, M. A., Díaz, P., & Aedo, I. (2021). A taxonomy of online marketing methods. In Strategic corporate communication in the digital age: Emerald Publishing Limited.
Hameed, W. U., Nisar, Q. A., & Wu, H.-C. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745.
Fatma, Dr Gulnaz. (2014). Ruskin Bond: man, and Writer. 10.13140/RG.2.1.1551.4001.
Fatma, Dr Gulnaz. (2012). A Short A Short History History of the of the Short Story Short Story Western and Asian Traditions Worldwide Appreciation of the Short Story Form Spans Cultures and Centuries!
Helbin, T., & Van Looy, A. (2021). Is Business Process Management (BPM) Ready for Ambidexterity? Conceptualization, Implementation Guidelines and Research Agenda. Sustainability, 13(4), 1906.
Hutahayan, B. (2021). The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali. Asia Pacific Management Review, 26(1), 39-46.
Chopra, Pooja, et al. "Research Article Automated Registration of Multiangle SAR Images Using Artificial Intelligence." (2022).
Karatepe, O. M., Rezapouraghdam, H., & Hassannia, R. (2021). Does employee engagement mediate the influence of psychological contract breach on pro-environmental behaviors and intent to remain with the organization in the hotel industry? Journal of Hospitality Marketing & Management, 30(3), 326-353.
Kaur, C., Boush, M. S. A., Hassen, S. M., Hakami, W. A., Abdalraheem, M. H. O., Galam, N. M., ... & Atheer Omar, S. B. Incorporating Sentimental Analysis into Development of a Hybrid Classification Model: A Comprehensive Study.
Khamaludin, K., Syam, S., Rismaningsih, F., Lusiani, L., Arlianti, L., Herlani, A. Widiyatun, F. (2022). The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance. International Journal of Data and Network Science, 6(1), 9-16.
Kim, N. L., Shin, D. C., & Kim, G. (2021). Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands. Fashion and Textiles, 8(1), 1-22.
Kumar, M., Mamgain, P., Pasumarti, S. S., & Singh, P. K. (2022). Organizational IT support and knowledge sharing behaviour affecting service innovation performance: empirical evidence from the hospitality industry. VINE Journal of Information and Knowledge Management Systems.
Anju, A., Kaur, C., Kondapalli, S., Hussain, M. A., Begum, A. U., Hussain, S. M., & Adam, M. S. (2021). A Mysterious and Darkside of The Darknet: A Qualitative Study. Webology (ISSN: 1735-188X), 18(4).
Li, E. Y., & Ko, S.-F. (2021). Employee’s Market Orientation Behavior and Firm’s Internal Marketing Mechanism: A Multilevel Perspective of Job Performance Theory. Sustainability, 13(12), 6972.
MOURAD, H. M., KAUR, C., & AARIF, D. M. CHALLENGES FACED BY BIG DATA AND ITS ORIENTATION IN THE FIELD OF BUSINESS MARKETING.
MAPPAMIRING, M., & Kusuma PUTRA, A. H. P. (2021). Understanding Career Optimism on Employee Engagement: Broaden-Built and Organizational Theory Perspective. The Journal of Asian Finance, Economics, and Business, 8(2), 605-616.
Mende, M., Vallen, B., & Berry, C. (2021). We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics… but Marketing Can Also Help! Journal of Public Policy & Marketing, 40(3), 326-330.
MOURAD, HANAN MOHAMMED, CHAMANDEEP KAUR, and DR MOHD AARIF. "CHALLENGES FACED BY BIG DATA AND ITS ORIENTATION IN THE FIELD OF BUSINESS MARKETING."
Movaghar, M., Barari, M., & Safari, M. (2021). Knowledge-Oriented Leadership and Sales Performance: The Mediating Effects of Market Orientation, Innovative Organizational Culture, and Innovation Implementation. Journal of International Marketing Modeling, 2(2), 115-126.
MOURAD HM, KAUR C, AARIF DM. CHALLENGES FACED BY BIG DATA AND ITS ORIENTATION IN THE FIELD OF BUSINESS MARKETING.
Nadeem, W., Tan, T. M., Tajvidi, M., & Hajli, N. (2021). How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self-brand-connection. Technological Forecasting and Social Change, 171, 120952.
Batara, R., Ardani, I. G. A. I., Wardani, I. A. K., Windiani, I. G. A. T., Adnyana, I. G. A. N. S., & Setiawati, Y. (2022). Psychogenic dysphagia in children, and the success of family-based treatment: Case report. International Journal of Health & Medical Sciences, 5(1), 163-168. https://doi.org/10.21744/ijhms.v5n1.1894
Ng, K. K., Chen, C.-H., Lee, C. K., Jiao, J. R., & Yang, Z.-X. (2021). A systematic literature review on intelligent automation: Aligning concepts from theory, practice, and future perspectives. Advanced Engineering Informatics, 47, 101246.
Orlowski, M., Bufquin, D., & Nalley, M. E. (2021). The influence of social perceptions on restaurant employee work engagement and extra-role customer service behavior: A moderated mediation model. Cornell Hospitality Quarterly, 62(2), 261-275.
Suryasa, I. W., Rodríguez-Gámez, M., & Koldoris, T. (2022). Post-pandemic health and its sustainability: Educational situation. International Journal of Health Sciences, 6(1), i-v. https://doi.org/10.53730/ijhs.v6n1.5949
Pieroni, M. P., McAloone, T. C., & Pigosso, D. C. (2021). Circular economy business model innovation: Sectorial patterns within manufacturing companies. Journal of Cleaner Production, 286, 124921.
Kaur, Chamandeep. "The cloud computing and internet of things (IoT)." International Journal of Scientific Research in Science, Engineering and Technology 7.1 (2020): 19-22.
Randhawa, K., Wilden, R., & Gudergan, S. (2021). How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation. Journal of Business Research, 130, 618-634.
Bhadauria, G. S., Yadava, A. K., Medhekar, N. A., Chacko, E., Makhija, P., & Somani, P. (2022). The impact of the advertisements on the social media and networking sites.International Journal of Health Sciences,6(S3), 8017–8028. https://doi.org/10.53730/ijhs.v6nS3.7896
Published
How to Cite
Issue
Section
Copyright (c) 2022 International journal of health sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Journal of Health Sciences (IJHS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJHS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJHS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IJHS volumes 4 onwards. Please read about the copyright notices for previous volumes under Journal History.
