The effect of strategic alignment in achieving organizational ingenuity
An analytical study of a sample from the Iraq tourism authority – Baghdad
Keywords:
strategic alignment, organizational ingenuity, tourism authorityAbstract
The aim of the current study is to show the role that strategic alignment(SA) can play in achieving organizational ingenuity(OI) , partnership, governance, skills, and infrastructure), while the dependent variable had five dimensions (exploration, investment, structural ingenuity, contextual ingenuity, leadership ingenuity), while the method used in the study is the descriptive analytical approach, and a questionnaire was designed to collect the necessary data, A deliberate sample of (113) members was selected, distributed at the level of administrative leaders in the body in question, who are in the position of (general manager, assistant general manager, department manager, division official). Those variables interacted to form the general framework around which the study revolves. Main and subsidiary hypotheses emerged from them in order to reach the aforementioned goal of the study.
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