The impact of e-marketing services on the satisfaction of the clients of emirates Islamic banks
Keywords:
banks, customer satisfaction, e-marketing, Islamic banking, UAEAbstract
The study aims to analyze the extent of customer satisfaction with e-marketing services in Islamic banks in the United Arab Emirates through studying the reality and quality of e-marketing services provided by Islamic banks in the United Arab Emirates. The study reviews the most important customer demands from e-marketing banking services provided by Islamic banks in the United Arab Emirates. The study discusses the most important problems and obstacles facing the work of Islamic banks in the United Arab Emirates. Achieve the objectives of the study, the researcher uses the descriptive and analytical research method. The study concludes with a set of results and recommendations, the most important of which is that there is a correlation between the quality of the electronic service in the bank and between the satisfaction and loyalty of customers in addition to the presence of a statistical effect of the impact of the quality of e-marketing services on customer attitudes. The researcher recommends enhancing the use of e-marketing to benefit from its advantages, strengthening attention to customers, enhancing the utilization of the latest technological means to practice banking work, and to enable bank workers to use electronic marketing applications for banking services provided to customers.
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References
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