A key success of innovation product and process development for Thai herbal medicine business
Keywords:
Shared project mission, mutual influence, mutual trust, symmetric communication, IPPD product success, shared knowledgeAbstract
Recent studies found that the impact of shared mission has been significant on project success because a shared mission enables the members of the project to exchange significant data and information about the project which mainly influences the success of the project. However, the main objective of this research study is to evaluate the impact of shared project mission (SPM) on the IPPD product success of Thai herbal medicine firms. The mediating role of mutual trust, symmetric communication, and mutual influence has also been evaluated in this research paper to find the impact of SPM on IPPD product success. Descriptive statistics, structural equation modeling, KMO, and confirmatory analysis also being used in this research paper for data analysis and computation. The results of the tables and findings indicate that all hypotheses accepted. It means that the shared project mission has a significant relationship with the project success of the firms. At the same time, systematic communication, mutual influence, and trust all have a positive impact. Discussion of study results and findings, limitations, and future recommendations in the area of shared project mission, mutual trust in firms and IPPD product success are also provided in this research paper.
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