Development of historical and cultural tourism areas for the  competitive business of U-don Thani Province

Chayanan Kerdpitak; Napassorn Kerdpitak; Teerapong Pongpeng; Bundit Pungnirund

doi:10.53730/ijhs.v6nS5.5226

Authors

Chayanan Kerdpitak
chayanan.ke@ssru.ac.th
Suan Sunadha Rajabhat University, Thailand
Napassorn Kerdpitak Suan Sunadha Rajabhat University, Thailand
Teerapong Pongpeng Suan Sunadha Rajabhat University, Thailand
Bundit Pungnirund Suan Sunadha Rajabhat University, Thailand

Keywords:

historical tourism, cultural tourism, competitive position, U-don Thani Thailand

Abstract

Competitive position in business activities is one of the challenges in the current competitive business market. Particularly, competitive position in U-don Thani Province, Thailand is not easy to achieve. To promote competitive business in in U-don Thani Province, this study proposed historical and cultural tourism. The objective of this study is to examine the role of historical and cultural tourism to gain competitive business position. This study used questionnaire for data collection from various business owners in U-don Thani Province, Thailand. Results of the study obtained with the help of Partial Least Square (PLS), a statistical tool to analyze the primary data. It is found that, competitive business position can be attained with the help of historical and cultural tourism activities. The promotion of historical and cultural tourism can enhance the business activities in U-don Thani Province, Thailand.

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